2.8 min readBy Published On: April 7, 2021Categories: Technical Tips

Growing your business depends on technology now more than ever.

Technology has dramatically changed the way business works over the last few decades, and it continues to change the business landscape today. Rapid technological growth has enabled early adopters to optimise their processes and leverage competitive advantages over their peers.

Now more than ever, business owners are using technology to become market leaders. Some of today’s greatest growth stories start with the adoption of disruptive technology and the development of sustainable infrastructure to support it.

4 Ways Technology Can Influence Your Business Growth

There are four main areas where technology is enabling the next generation of businesses to grow faster and operate more efficiently. These are the main areas where today’s business owners should look when implementing growth-oriented business technologies.

1) Outsourcing Processes to the Cloud

Cloud technology is no longer new technology. Almost every business already uses hardware or software services delivered through a network – that’s all the “cloud” really is. But very few businesses are taking full advantage of the cloud capabilities available to them today.

Cloud computing now has capabilities that go well beyond mere storage and communication. Entire business departments can be automated through cloud technology. Vendors now offer everything from accounting to cybersecurity using state-of-the-art cloud-native processing.

2) Gathering Actionable Analytics Data

Analytics is one of the areas seeing the greatest developments occur in the world of business technology. Never before have businesses had the opportunity to collect, process, and analyse data to the degree they do now.

Analytics engines are driving insight into marketing, customer behaviours, product usage, and more. Organisations can now capture and leverage data from product purchases, website visitors, and even video views. This data holds key insights into how to make your business run more profitably.

3) Reaching Mobile Users

There has never been a better time to create a mobile app for your business. Whether your company focuses on consumer products or B2B clients, reaching mobile users is key to sustainable business growth.

Until recently, most businesses made apps that functioned as little more than a “junior website.” Now, businesses can expose cloud-native business processes directly on a mobile app and significantly streamline the customer experience.

4) Enabling Managed Services

In the past, businesses had to invest large sums of cash to capitalise on the latest technologies. Enabling a modern workflow used to mean purchasing servers and network equipment, then hiring a team of IT professionals to implement and maintain them.

Managed Service Providers (MSPs) enable businesses to outsource their infrastructure and equipment purchases. It’s now possible for organisations to use technology provided by vendors, enabling any business with an Internet connection to leverage state-of-the-art office technology and disaster recovery solutions.

Grow Your Business with Scalable Technology

Today’s technology landscape allows businesses to enable sustainable, scalable growth through Managed Service partnerships. These partnerships drive value by providing technological services with costs that scale directly with usage. Talk to an expert at SMB Solutions to find out how your business can benefit from our cloud hosting and MSP services available now.

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